In this opening session, Ethan Smith, CEO of Graphite, and Alex Halliday, CEO of AirOps, set the stage by sharing real data and concrete examples on how AEO is and is not shifting today's search landscape. Cutting through the hype, they will debunk common myths, share statistically significant analysis on user behavior and AEO strategies, and help marketing executives understand how search is actually evolving.

Marketing systems must evolve and adapt to be discovered. In this panel discussion, Guy Yalif, Chief Evangelist at Webflow, moderates a conversation with Kady Srinivasan, CMO at Freshworks, Beau, VP at Gong, and Vanessa, VP at Twilio. Together, they explore how modern teams are rethinking workflows, tooling, and measurement to stay competitive in an AI-first search landscape.

Dave Steer, CMO at Webflow, shares how his team 2x'd sign ups from LLMs and drove 6x conversion rate vs organic search traffic. From rethinking discovery to modernizing systems and partnerships, Dave walks through real decisions, lessons learned, and what it takes to scale marketing with AI at the core, providing a practical look at transformation in action.

Built entirely on real Reddit data, this session showcases what your customers are actually talking about on Reddit. Rob Gaige and Mayank Yadav break down how unfiltered conversations on Reddit reveal customer intent, pain points, and buying signals. Learn how to translate community-driven insights into smarter marketing strategies that align with real demand, and ultimately, conversions.

In this session, Tim Sanders, Chief Innovation Officer at G2, breaks down how reviews shape discovery and decision-making for B2B companies through trust, credibility, and peer insight. As AI plays an ever-growing role in how buyers research, discover, compare, and choose solutions, reviews increasingly sit at the center of the recommendation and evaluation process.

Candid, fast-paced conversation on the future of AEO. In this interactive session, Alex Halliday, CEO at AirOps, sits down with OpenAI’s Glen Coates to tackle marketing executives's most pressing questions around AI-driven discovery. Expect direct answers, real data, and an unfiltered look at how brands can adapt their strategies as answer engines continue to evolve.