In this opening session, Ethan Smith, CEO of Graphite Growth, and Alex Halliday, CEO of AirOps, set the stage by sharing real data and concrete examples on how AEO is and is not shifting today's search landscape. Cutting through the hype, they will debunk common myths, share statistically significant analysis on user behavior and AEO strategies, and help marketing executives understand how search is actually evolving.

Marketing systems must evolve and adapt to be discovered. In this panel discussion, Guy Yalif, Chief Evangelist at Webflow, moderates a conversation with Oana, CEO at Sequel, and Vanessa, VP at Twilio. Together, they explore how modern teams are rethinking workflows, tooling, and measurement to stay competitive in an AI-first search landscape.

Dave Steer, CMO at Webflow, shares how his team 2x'd sign ups from LLMs and drove 6x conversion rate vs organic search traffic. From rethinking discovery to modernizing systems and partnerships, Dave walks through real decisions, lessons learned, and what it takes to scale marketing with AI at the core, providing a practical look at transformation in action.

Built entirely on real Reddit data, this session showcases what your customers are actually talking about on Reddit. Rob Gaige and Mayank Yadav break down how unfiltered conversations on Reddit reveal customer intent, pain points, and buying signals. Learn how to translate community-driven insights into smarter marketing strategies that align with real demand, and ultimately, conversions.

In this session, Tim Sanders, Chief Innovation Officer at G2, breaks down how reviews drive B2B discovery and decisions through trust, credibility, and peer insight. As AI reshapes how buyers research, compare, and choose solutions, reviews are becoming central to recommendation and evaluation.

Alex will cover the technical details behind G2’s AEO case studies—how they’re implemented, measured, and scaled across the platform.

Candid, fast-paced conversation on the future of AEO. In this interactive session, Alex Halliday, CEO at AirOps, sits down with OpenAI’s Glen Coates to tackle marketing executives's most pressing questions around AI-driven discovery. Expect direct answers, real data, and an unfiltered look at how brands can adapt their strategies as answer engines continue to evolve.